‘Air’ is a Deft Study in Branding, Business, and Belief

Director Ben Affleck offers an airtight underdog story with heartening performances.

Nikki Davis
6 min readApr 7, 2023

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(via Amazon Studios/Warner Bros. Pictures)

At some point in my ‘20s, I realized that the Rolling Stones’ “(I Can’t Get No) Satisfaction” was an eloquent complaint about tone-deaf advertising.

When I’m driving in my car / And the man comes on the…

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Nikki Davis

Pop culture fiend and perpetual word nerd. Self-proclaimed expert playlist maker. Writing about film, TV, music, productivity, and self-care. 🤓🎞️🏳️‍🌈